A Guide to Finding the Best-Selling Products on Etsy

Etsy is a thriving marketplace filled with unique and handmade goods, but standing out as an Etsy seller requires knowing what’s trending. If you’re wondering what the top-selling products on Etsy are, you’re in the right place. Whether you’re just starting or looking to expand your shop, understanding Etsy’s best-selling products can help you make informed decisions about what to sell.

Top Selling Products on Etsy

While trends change over time, some categories consistently perform well on Etsy, including:

  1. Handmade Jewelry – Personalized and custom jewelry, such as name necklaces and birthstone rings, are always in demand.
  2. Home Decor – From wall art to handmade candles, home decor remains one of the best-selling categories.
  3. Stickers & Stationery – Unique planner stickers, journals, and custom stationery are popular among Etsy buyers.
  4. Clothing & Accessories – Custom t-shirts, embroidered hats, and tote bags are Etsy best selling products.
  5. Digital Downloads – Printable planners, art prints, and SVG files for crafters sell exceptionally well.
  6. Craft Supplies & Tools – DIY materials like vinyl, fabric, and beads attract both hobbyists and fellow Etsy shop sellers.

How to Find Best-Selling Items on Etsy

If you’re trying to determine what to sell, EtsyCheck offers valuable tools to help you discover top-selling products on Etsy.

  • Etsy Trends Tool – Best-selling products change constantly. Keep up-to-date and see what is currently selling well and what products are the fastest climbers in various categories.
  • Rank Check Tool – Monitor what listings are currently ranked the highest, and use that information to improve your listing.
  • Keyword Trend Tool – Search keywords to analyze product competition, average price point, and total average views are. You can also see the most popular tags and materials used on listings under that keyword.
  • Niche Finder Tool – Discover profitable niches with lower competition by refining your product ideas and identifying underserved markets.

Things to Consider

Typically, best-selling items can have very high competition. In order to compete, make sure you niche down. For example, by searching “Handmade Jewelry” on the Keyword Trend tool, you will see it has very high competition with almost 4 million competing listings. However, if you niche down to “Handmade Initial Necklace,” you’ll find much lower competition of only 11,000 competing listings, giving you a higher chance of ranking well in Etsy search.

Additionally, consider the following factors:

  • Product Differentiation – Find ways to make your product unique through design, materials, or customization options.
  • High-Quality Photos & Descriptions – Etsy shoppers rely on visuals, so ensure your images are clear, professional, and engaging.
  • SEO & Keywords – Use tools like the Tag Generator to optimize your listings with high-ranking, low-competition keywords.
  • Pricing & Profit Margins – Ensure your pricing is competitive while maintaining a healthy profit margin by using Profit Calculator.
  • Customer Service & Reviews – Excellent customer service and positive reviews will help boost your shop’s credibility and visibility.

Ready to start selling? Explore our tools at EtsyCheck.com and start finding top-selling products today!

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